Thanks to the growth of messaging apps, the English language has evolved into something that embraces visual expression. GIFs, stickers and emojis are all recent additions to our language. This is not a bastardisation but the next evolution of how we communicate. Language never stops evolving which is a good thing; otherwise we would still be communicating with neanderthal grunts. The Oxford English Dictionary even named the LOL emoji as their 2015 word of the year, proving just how relevant they have become to us on a day-to-day basis – A particularly important fact for brands to be aware of in their communications.
Our contribution to helping understand emoji use in Australia is a real-time tracker of which emojis are being used most each day. It’s the daily emotional pulse of the nation.