First Snapshot of
Instagram In Australia

What's it all about?

Since 2010 The Works and UTS have been on a mission to help Australian marketers get usable insights into social media. This year we have turned our lens on Instagram.

What's Australia's
Most Instagrammed City?

Photos captured in the past four weeks

Average number of photos captured per city, relative to population

  • 0

    Sydney

  • 0

    Hobart

  • 0

    Canberra

  • 0

    Adelaide

  • 0

    Melbourne

  • 0

    Perth

  • 0

    Darwin

  • 0

    Brisbane

Top 20 Images in Australia

Top 20 Images
in Australia

Images geotagged within Australian cities with the most Instagram likes and comments

A Typical Instagrammer

A Typical Instagram
User in Australia

Where is the average Instagrammer likely to live and how active are they?

Location

on the east coast

Photos

average per month

2.3x

average per week

Aussies Love Sundays

Aussie Instagrammers
Love Sunday

All marketers love a bit of context to their communications, so here are some useful insights

Peak usage for day of week

  • Mon
  • Tue
  • Wed
  • Thu
  • Fri
  • Sat
  • Sun

Peak usage time of day

Weekdays
8:00pm
Weekends
5:00pm
Top 100# Hashtags in Australia

Top 100#
in Australia

Hashtags come and go so here's where you can stay on top of the latest trends

  1. 1. #instagood 2,573,142
  2. 2. #love 2,124,162
  3. 3. #photooftheday 1,938,834
  4. 4. #australia 1,734,142
  5. 5. #igers 1,452,409
  6. 6. #instadaily 1,448,699
  7. 7. #instagramhub 1,353,423
  8. 8. #picoftheday 1,321,925
  9. 9. #iphonesia 1,276,884
  10. 10. #iphoneonly 1,222,650
  11. 11. #instamood 1,212,855
  12. 12. #summer 1,206,734
  13. 13. #beautiful 1,147,286
  14. 14. #webstagram 1,094,572
  15. 15. #beach 1,089,211
  16. 16. #instagram 1,060,763
  17. 17. #cute 1,043,949
  18. 18. #bestoftheday 1,025,744
  19. 19. #iphone 974,492
  20. 20. #igdaily 973,092
  21. 21. #food 960,550
  22. 22. #sky 924,431
  23. 23. #sun 836,553
  24. 24. #sunset 821,086
  25. 25. #me 756,773
  26. 26. #jj 702,439
  27. 27. #nature 702,096
  28. 28. #nofilter 665,730
  29. 29. #happy 585,884
  30. 30. #follow 561,150
  31. 31. #fun 560,983
  32. 32. #pretty 497,743
  33. 33. #fashion 475,074
  34. 34. #seeaustralia 465,327
  35. 35. #girl 459,395
  36. 36. #all_shots 448,409
  37. 37. #foodporn 447,438
  38. 38. #statigram 432,262
  39. 39. #tweegram 431,893
  40. 40. #instahub 427,350
  41. 41. #igaddict 427,279
  42. 42. #clouds 425,302
  43. 43. #water 420,593
  44. 44. #yum 415,055
  45. 45. #instagramers 411,827
  46. 46. #ig 396,202
  47. 47. #life 390,340
  48. 48. #followme 389,685
  49. 49. #sydney 388,797
  50. 50. #amazing 384,201
  51. 51. #iphoneography 383,671
  52. 52. #family 378,690
  53. 53. #art 369,405
  54. 54. #blue 366,241
  55. 55. #lol 355,107
  56. 56. #hot 329,703
  57. 57. #photography 327,334
  58. 58. #dinner 320,882
  59. 59. #melbourne 320,122
  60. 60. #tbt 312,174
  61. 61. #friends 307,963
  62. 62. #photo 288,383
  63. 63. #ignation 280,694
  64. 64. #jj_forum 272,962
  65. 65. #coffee 266,411
  66. 66. #selfie 265,744
  67. 67. #awesome 263,594
  68. 68. #instafood 251,512
  69. 69. #like 249,488
  70. 70. #dog 248,298
  71. 71. #tree 248,260
  72. 72. #tagsforlikes 246,345
  73. 73. #birthday 240,184
  74. 74. #yummy 237,682
  75. 75. #swag 234,659
  76. 76. #instralia 234,388
  77. 77. #night 234,317
  78. 78. #ocean 230,904
  79. 79. #holiday 230,437
  80. 80. #trees 220,540
  81. 81. #australiagram 220,348
  82. 82. #instago 220,015
  83. 83. #morning 215,883
  84. 84. #smile 210,221
  85. 85. #work 203,692
  86. 86. #music 202,356
  87. 87. #instalove 201,023
  88. 88. #green 194,787
  89. 89. #view 193,154
  90. 90. #picstitch 193,073
  91. 91. #party 192,627
  92. 92. #lunch 192,479
  93. 93. #delicious 191,706
  94. 94. #cloudporn 191,086
  95. 95. #travel 190,122
  96. 96. #home 188,290
  97. 97. #red 186,902
  98. 98. #cat 184,645
  99. 99. #bored 179,853
  100. 100. #sea 178,554
Top 50 Brand# in Australia

Top 50 Brand#
in Australia

This analysis looks at the most shared brand-name hashtags in Australia

  1. 1. #australia 1,734,142
  2. 2. #iphone 974,492
  3. 3. #canon 46,253
  4. 4. #apple 44,678
  5. 5. #nike 36,421
  6. 6. #nikon 31,555
  7. 7. #mcdonalds 24,409
  8. 8. #facebook 22,519
  9. 9. #ikea 14,277
  10. 10. #corona 13,526
  11. 11. #nissan 12,411
  12. 12. #disney 12,336
  13. 13. #coke 12,246
  14. 14. #holden 11,668
  15. 15. #volkswagen 11,610
  16. 16. #android 10,983
  17. 17. #ford 10,285
  18. 18. #bmw 10,073
  19. 19. #toyota 9,286
  20. 20. #ferrari 7,457
  21. 21. #lornajane 5,638
  22. 22. #starbucks 4,727
  23. 23. #cadbury 4,192
  24. 24. #audi 3,764
  25. 25. #lindt 2,865
  26. 26. #vb 2,775
  27. 27. #sony 2,031
  28. 28. #shell 1,793
  29. 29. #hungryjacks 1,776
  30. 30. #711 1,606
  31. 31. #pepsi 1,362
  32. 32. #gloriajeans 1,297
  33. 33. #maxbrenner 1,114
  34. 34. #shimano 1,010
  35. 35. #ripcurl 842
  36. 36. #hyundai 356
  37. 37. #duckstein 255
  38. 38. #mars 142
  39. 39. #kmart 106
  40. 40. #microsoft 105
  41. 41. #macdonalds 103
  42. 42. #giantbike 31
  43. 43. #kingsleyschi... 15
  44. 44. #crustpizza 14
  45. 45. #jaguar 9
What's Next?

Love Talking
Social?

We'd be happy to tell you about our learnings

Douglas Nicol
(02) 9459 4500
douglas@theworkssydney.com

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