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The Return to Real

June 2017 – We’re tired of faking it. Hundreds of Facebook friends don’t make us happier. A connection is not a relationship. And fake news is just propaganda.

The truth has finally dawned and it’s heralding the rise of the messaging app. Why? Because less is more. We’re starting to delete the establishment social apps and move to real conversations with the people that really matter in our lives.

This Datafication project reveals insights into how messaging apps are redefining not just our method of communication but also our friendships and values. It was created in collaboration with Suresh Sood, UTS Advanced Analytics Institute.

Messaging apps offer an escape route. They liberate us from the shackles of an unreal world so we can return to real one to one human connectivity.

Go to Datafication 2017 now