The core mobility of messaging apps means Australians find them acceptable to interact with them at all times and in all places (and we mean all places!), fuelling an obsession that is getting just a little bit scary.
This is great news for marketers. It means we have consumers available to us more frequently and with greater context and opportunity for bigger response, greater personalisation and conversion. This is not a lazy broadcast channel, it’s the future of customer service, utility and brand engagement combined.